"If you need to increase your sales, Launch is a sales machine for hire that provides tangible value. We've referred them to a number of our clients, and they've generated consistently positive results for them"

Bruce Law, CEO - Sprout Marketing

Executive Overview

This executive overview provides a high level discussion of Launch Sales and Marketing, LLC's (Launch) solutions for those common challenges technology companies face. This overview covers the following:

• Launch Overview and History
• Launch Services Overview
• Goals and Objectives
• Launch's strategies to resolve those challenges
• Action Plan and Implementation Schedule
• Evaluation methods used to measure the success of Launch's campaigns.

Launch Overview and History

Launch fills sales pipelines for technology companies. It does this through providing
lead generation and lead qualification to businesses. More detail on these services and how they apply to their clients is in the "Launch Services Overview" section. The focus and passion of Launch is to bring high quality sales solutions to businesses across the country, helping businesses test markets, have speed-to-market, and to scale nationally.

Centered in a hot bed of innovation and technology companies, Launch is located in beautiful Salt Lake City, Utah. The Salt Lake metropolitan area, often referred to as the Silicon Valley of the Intermountain West, is filled with successful and recognized technology businesses. As of 2009, Utah is home to over 5,000 technology companies. Launch has positioned itself with excellent talent, partners, and an advisory panel ensuring our success and growth as a company during the current economic downturn, as well as increasing our clients’ revenue despite the uncertainty in today’s marketplace.

Opening its doors in early 2009, Launch exploded in growth. Some of Launch's clients consist of technology businesses throughout the United States and Canada including MarketStar, DirectPointe, SEO.com, Aculis, and ZenPrint. Launch's leadership has been nominated for Inc. Magazine's 30 Under 30, Utah Business Magazine's 40 Under 40, and UVEF's Utah's Best Kept Secret. American Express selected Launch to advise businesses in an online social media portal and the Community Foundation of Utah chose the company to consult nonprofits. Additionally, the company placed sixth at the UtahStudent25.

Services Overview
Through its sales team and its partners, Launch offers their client the following services:

Lead Cleanup
Launch cleanses their clients’ current lead database. Launch has both data cleanup and data update services available for their client. Data cleanup scrubs the lead data to repair physical and email addresses and provides an analysis of Their client's data completion. Data update provides Their client with current and full contact data including last name, first name, title, email, physical address, and more. Launch will use the cleansed or updated lead database in its lead qualification process to contact and set qualified appointments for Their client.

Lead Qualification
Launch converts potential leads into their clients’ customers. By weeding through all the clutter, Launch cold calls targeted lists and drills down into each lead to find the interested decision maker or influencer that will qualify for a set appointment. Sales teams spend an average of 80% of their time prospecting, leaving 20% of their time to closing deals. Launch's lead qualification process dramatically decreases time and money spent prospecting, increasing sales close rates. Using this process, Launch qualifies leads to increase their clients’ sales pipeline. All leads and performance can be reported and analyzed with lead trends displayed in dynamic reports.

Targeted List Generation
Launch teams with their clients to determine key criteria (ie., target industry, title, revenue range, etc.) to locate the correct leads to contact through Launch's cold calling methodology. From these lead specifications and types, Launch gathers highly targeted lists for their clients to ensure the campaigns’ effectiveness. Launch then prunes the list through its qualification process, scheduling only qualified appointments for their clients’ sales team to close.

Trade Show Lead Qualification
Launch qualifies leads their clients gather from trade shows. Maximizing time their clients spend networking and marketing its brand and name, Launch curtails resources their clients spend following up on leads generated at trade shows. By decreasing the time and money that their clients focus on trade show leads with no potential to yield revenue, Launch increases their clients’ efforts and effectiveness with hot leads more likely to generate revenue for their client. Launch uploads the data into a lead management system as detailed below.

Lead Management
Launch provides their clients with a powerful lead management program accessible on the Internet. Leads can be organized, searched, and located based on any number of criteria (location, company, position in company, lead source, revenue, email, etc). Leads are easily shared or privatized based on their client's requirements. Most CRMs coordinate communication from multiple departments to one customer. Launch's list management program flip flops this, allowing each individual sales professional to communicate with multiple customers. That program also has the ability to increase contact rates by 800% and increase their client's odds of qualifying incoming contact 21 times. Launch measures their clients’ lead revenue contribution down to the dollar, regardless of sales model or CRM.

Branding and Marketing
Launch provides executive leadership, branding, strategic public relations, interactive marketing, market research, advertising, collateral design, copywriting, and other marketing services. Using a powerful suite of automated marketing tools used specifically to enhance their clients’ inside sales teams. These systems are proven to increase lead qualification, drive sales, provide managers with analytics, and increase customer satisfaction.

Grassroots and Social Media
Launch promotes their clients’ brand through social media. Launch blends its knowledge of sales with its knowledge of social to produce a relevant, compelling creative campaign that not only engages audiences, but achieves their client's marketing objectives. Whether it is Twitter, Facebook, YouTube, or whichever social media tool or combination thereof that their clients need most, Launch and its partners offer expertise in message development, concepting, visual thinking, copywriting, art direction and graphic design.

Goals and Objectives
Based upon Launch's conversation with their client, Launch identifies goals and objectives addressing their client's current sales and marketing concerns.

Launch Strategies
The Service Overview above outlines Launch's general strategy. Specific details about the strategy are discussed with their clients.

Action Plan and Implementation
Launch meets with their clients at an agreed on date and time to address its Action Plan and Implementation for those clients. Based on our discussion with the client, Launch determines a final plan of action and coordinate with their client on the specifics of the plan.

Evaluation Methods
Launch meets with their clients to negotiate what determines a successful campaign. Based on the outcome of the meeting, Launch submits agreed on periodic reports to their client. Similarly, clients provide feedback to Launch on leads' status on items agreed to during the joint discussion between Launch and their client.

Summary
Launch works with their client to drive sales, improve marketing approaches, expand visibility, and enhance understanding of the value added their client brings to the table for its customers. In addition to working with their client to qualify its trade show leads, Launch will provide, manage, and qualify a targeted list of leads using Launch's cold call methodology and powerful CRM system. Launch Sales and Marketing LLC is their clients’ business-to-business inside sales solution.